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Beginning of Paper
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Politicking Goes High-Tech
This reading dealt with the fact that the major decision makers for
people when voting (especially for Senators) are the television spots. The
article discussed how today's campaigns are now candidate-centered rather than
political party-centered and how they require large sums of money in ....
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Middle of Paper
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.... new polls—all of which costs more money. A major portion
of the money for candidates to use comes from PACs. These PACs make up ¼ off
all contributions to Senate campaigns, while some of the other money comes from
fund raisers and cost-per-plate dinners.
Before the candidate begins to play the ads on television he/she needs
to determine what the campaign focus is going to be. Focus groups are small
groups of voters who gather with the candidate to give an idea of perhaps what
the people are looking for. Then the candidate has to decide when to run the
ads. Determinin ....
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SUBJECTS
