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Beginning of Paper
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Tyler Pet Foods, Inc.
Tyler Pet Food Inc. is a major distributor of dog food for show-dog kennels
in the United States. After some researches and discussions, Tyler Pet
Foods(TPF) decided to enter into the household dog food market in the
Boston, Massachusetts, metropolitan area. TPF hired a consulting firm to
help it promote and ....
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Middle of Paper
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.... dog food is heavily advertised, competitors must follow suit to
remain competitive in the industry.
IV. PROBLEMS TO BE ADDRESSED
After meeting with representatives from Marketing Ventures Unlimited, these
questions were left to be answered:
1. Was the market itself adequately defined?
2. What position would Show Circuit seek in the market? Should the
program be targeted toward all dog food buyers or toward specific segments?
3. Could the food brokers get distribution in supermarkets given the sales
program?
4. What should be TPF's ....
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SUBJECTS
