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Beginning of Paper
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Penguin Books: Introduction to Modern Business
The aim of this essay is to comment on how, over the last six years
Penguin Books Limited has grown and managed external and internal changes.
Sixty one years ago, Allen Lane, the managing director of the Bodley
Head, a British publishing company, revolutionised reading with the intro ....
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Middle of Paper
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.... within the Group. This change took place due to the fact that the
Company was conscious that it had to concentrate on the publishing rather than
on the retail.
This decision brought a successful completion of a management buy-out of
the shops. This action also compensated the loss that the Company faced in
august 1991, when Pearson (an international enterprise quoted on the London
Stock Exchange with major media interests including many well-known names apart
from Penguin, such as Longman, Pitman, Addison Wesley, the Financial Times,
Westminst ....
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SUBJECTS
