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Beginning of Paper
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The Question Of Whether Or Not Marketing Is Completely Unethical
The question of whether or not marketing is completely unethical is the
question most critics of marketing seem to be focusing their attention on.
Ethics provide the basis for deciding whether a particular action is morally
good or morally bad (Britt 553). But, each indi ....
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Middle of Paper
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.... The FTC issues guidelines that
define unfair practices and in some instances the FTC will investigate
widespread complaints to seek settlement of the complaint. The FTC has also set
forth specific rules to govern certain advertising practices such as bait-and-
switch advertising. Bait-and-switch advertising occurs when a seller
advertises a product at a very low price to lure in consumers, but when
customers come in to purchase the product; the seller either doesn't have the
product available or the product is of very low quality and the seller then
encourages the custom ....
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SUBJECTS
