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Beginning of Paper
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Cola Wars
The Wall Street Journal recently did an article on how the soft-drink
battleground has now turned toward new overseas markets. While once the United
States, Australia, Japan, and Western Europe were the dominant soft-drink
markets, the growth has slowed down dramatically, but they ar ....
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Middle of Paper
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.... proclaimed that
Awherever American boys were fighting, they'd be able to get a Coke. By the time
Pepsi tried to make its first international pitch in the 50s, Coke had already
established its brand name and a powerful distribution network.
In the intervening 40 years, many new markets have emerged. In order to profit
from these markets, both Coke and Pepsi need to find ways to cut through all of
the red tape that initially prevents them from conducting business in these
markets. This paper seeks to examine these markets and the opportunities and
roadblocks ....
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SUBJECTS
