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Beginning of Paper
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Dell Computer Corporation
The marketing concept that has proven to be the most successful for the Dell Computer Corporation also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept – direct customer contact – has made Dell one of the most succe ....
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Middle of Paper
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.... from home-PC users to the world’s largest corporations. There are no retailers or other resellers adding unnecessary time and cost or diminishing Dell’s understanding of customer expectations.
- Price for Performance – By eliminating resellers, retailers and other costly intermediary steps – together with the industry’s most efficient procurement, manufacturing and distribution process – Dell offers its customers powerful, richly configured systems at competitive prices.
- Customization – Every Dell system is built to order. Customers get exactly, and only, what ....
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