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Beginning of Paper
Dell Computer Corporation

The marketing concept that has proven to be the most successful for the Dell Computer Corporation also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept – direct customer contact – has made Dell one of the most successful co ....

Middle of Paper
.... from home-PC users to the world’s largest corporations. There are no retailers or other resellers adding unnecessary time and cost or diminishing Dell’s understanding of customer expectations. - Price for Performance – By eliminating resellers, retailers and other costly intermediary steps – together with the industry’s most efficient procurement, manufacturing and distribution process – Dell offers its customers powerful, richly configured systems at competitive prices. - Customization – Every Dell system is built to order. Customers ....

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