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Stay Tuned: The Exploitation Of Children In Television Advertisements

Across America in the homes of the rich, the not-so-rich, and in poverty-stricken homes and tenements, as well as in schools and businesses, sits advertisers' mass marketing tool, the television, usurping freedoms from children and their paren ....

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.... America's youth in order to sell to their parents, regardless of the very young's inability to recognize the art of persuasion. In the free enterprise system, the advertiser's role is to persuade consumers to buy their products/services. They are given a product/service and are required to use their best creative effort to make this product desirable to the intended audience (Krugman 37). Because of this calculated and what many deem as manipulative way of enticing the target audience, the advertising industry is charged with several ethical breeches, which focu ....

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