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Beginning of Paper
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“Masters of Desire: The Culture of American Advertising”
by: John Solomon
“Always Real: Coke chillin’ in the Hood”
How would these two guys analyze an advertisement?
Evidently, these two guys know how to sell something. When I see an advertisement, ....
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Middle of Paper
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.... commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this, so they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.
Solomon and Charles know that an advertisement should be aired when the targeted market is watching. A commercial for Bud Light would be worthless to Anhuiser Bush if they aired it on a Saturday morning during cartoon time.
The last thing that Solomon and Charles would analyze, would be the fea ....
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SUBJECTS
