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Beginning of Paper
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Persuasion is the force exerted to influence behavior that includes a reflected change in attitude. Everyday we are bombarded with messages from people who wish to influence our behavior and attitudes. Persuasion can be used to accomplish good as well as bad, though, in my paper I will refrain from making value judgements and only ....
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Middle of Paper
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.... communicated, and 4.) The receiver of the message. The content of the message is important but also whoever gives the message has an effect on peoplešs acceptance of it. The major determinant of the communicatoršs success are his/her perceived credibility and attractiveness. Credibility, or believability isdetermined by the communicatoršs appearance as an expert or as someone who can betrusted. Expertise is established when the communicator is introduced as someone who has a great deal of knowledge concerning the topic of conversation. When the communicator relays viewpoints that are identi ....
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SUBJECTS
