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Beginning of Paper
News Casts: Is there more than meets the Eye? In today’s world, people rely on different things to inform them of what is happening in society. One of the main ways of receiving the news is by TV. People can tune in at various times during the day and watch a news cast. These news seg ....

Middle of Paper
.... That trick is called the Bumper. The bumpers are used like the teaser, except they are shown during the news and right before commercials. The bumpers are intend to keep you interested enough so the viewer will sit through the commercials to watch the rest of the news. Also there are bumpers at the end of the news program. Those are trying to get you to tune into the next airing of the news. According to Postman and Powers from “How to watch TV news” if the news programmers had their way people would be watching a steady diet of news programs, ....

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