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Beginning of Paper
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American companies take many things into consideration
when marketing products in other countries. The article
“Tough Cookies” by Oliver Libaw, and the article “Not so
fast” by Jean-Marc Lehu discuss marketing American Products
in other countries. “Tough Cookies” discussed Nabisco and
their succ ....
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Middle of Paper
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.... distribution and name recognition. Many people did not
think that the product would sell, even though they have
great presence. There are two main events that might have
helped Nabisco. One event is that snack foods are cheaper,
so instead of eating more expensive, healthy foods, people
switched to a substitute. Another event is that the people
who were buying the cookies are the wealthier individuals,
which price would not effect them.
There is research that proved to Nabisco that they
would be successful in Mexico. There ar ....
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SUBJECTS
