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Beginning of Paper
Marketing in Japan

Japan has been an attractive destination for foreign business, and progressive businesses are aware that they need a presence there. Some of the walls that have protected Japan against foreign entry have been crumbling away, thus making Japan more accessible to foreign business. ....

Middle of Paper
.... ownership. Following WWII, Japan's trade and investment laws and foreign exchange laws set limits on the establishment of foreign firms in Japan. This included the prohibition of 100 percent foreign company ownership. Through the 1990's, a combination of foreign pressures and a troubled economy resulted in the Japanese government allowing freer access in a number of areas. This has made it easier to for American businesses to enter the market without needing to rely on a Japanese firm to facilitate business. While restrictions on setting up wholly owned operations in Japan have gr ....

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