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Beginning of Paper
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The McDonaldization of:
If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is “the process by which the principles of the ....
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Middle of Paper
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.... Inc., I will offer a condensed presentation of East Side Mario’s history to get you familiar with the business. East Side Mario’s Restaurants, Inc., is a wholly owned division of Marie Callender’s Pie Shops, Inc. In 1987 a partnership of restauranteurs developed the ESM (for the remainder of this case study I will us the initial ESM to refer to East Side Mario’s Restaurants, Inc.) concept in North Miami, Florida featuring the excitement and energy of a New York City street festival, a blend of outstanding American and Italian food, a place where families felt welcome and com ....
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