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Beginning of Paper
Introduction

In this paper I will be aiming to cover the following areas. Firstly an overview of the fundamentals behind the cognitive theories of motivation, focusing on three main theories - Equity theory, Expectancy theory and Goal setting theory. Within these theory bases I will outline some ....

Middle of Paper
.... Osborn (1998)) They rely on the assumption that behavior is purposeful and being undertaken to achieve a desired outcome or goal. This means that analysing the way choices are made between a variety of perceived outcomes can provide valuable insight into understanding why and how individuals choose to act. Equity Theory Equity theory relies on the way people make comparisons of both effort/return and with those around them, arguing that "when people gauge the fairness of their work outcomes in comparison with others, felt inequity is the motivating stat ....

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