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Beginning of Paper
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Commercials on television tend to portray stereotypical roles of gender. łThe effect of television imagery can be particularly consequential in modern industrial societies like the United States, where 98% of households have at least one television set and the average American watches over 30 hours of television each week˛(Coltrone, Adams ....
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Middle of Paper
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.... women are associated with traditional roles of the American housewife(Craig 1992, 209). Females are shown maintaining the perfect household, with their primary goal being to take care of their husband and or family(Nemi 1997). Housewives are seen as happy to serve others and to relinquish their spare time and personal needs; all in an effort to insure that their families feel loved and cared for(Niemi 1997). Throughout out day time commercials there are never any connotations of single families(Niemi 1997), which in reality being a single parent is a common occurrence.
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SUBJECTS
