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Beginning of Paper
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Modern advertising really began in the middle of the century. World War II had taught Americans plenty about propaganda and new technologies had erupted, offering both increased production and more ways to propagate a media message. They combined to create the modern ad. In addition to stating the facts somew ....
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Middle of Paper
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.... in the 1890s. Line drawings and other artwork was introduced, but the copy remained relatively staid and straightforward.
Print advertising today is far different. Incredible graphics, manipulative copy and inserts, Aadvertorials@ (ads disguised as articles) and coupons make up the bulk of newspaper and magazine advertising. Of course, the old style of print ads remain as well. There are still classified ads in the back of nearly every magazine, and line drawings grace the ads in many newspapers. Nobody sells Aunderwear for fat men ....
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SUBJECTS
