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The main purpose of advertising is to sell a certain product of send a message to a certain group of people. Advertisements can be found anywhere from billboards on the highway to banners on the Internet. Some advertisements try to sell a certain product and make people aware of their presence. Other advertisements are there to de ....

Middle of Paper
.... Most advertisements have an eye catching picture or phrase that will keep the attention of the viewer long enough to deliver them the message. The advertisement that I have chosen to research on is a COVER GIRL advertisement that I found in a magazine called YM that stands for "young and modern" and is directed toward teenage girls. This advertisement has its COVER GIRL brand name as the headline. Even David Ogilvy recommends this: "I advise you to include the brand name in your headline. If you don't, 80 per cent of readers (who don't read your ....

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