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Beginning of Paper
In business success derives itself from the presentation of your business(es), or products, to the eyes of the consumer. Advertising is used to promote goods, services, images, and anything else that advertisers want to publicize. It is becoming a major part of mass media. At times we may view i ....

Middle of Paper
.... promoting blood analyzers, I find different contrasting techniques and schemes that were used. First of all, these ads were pulled from a magazine called DVM (Doctor of Veterinarian Medicine) NEWSMAGAZINE, which is only available to practicing or retired veterinarians, this is extremely important to know when you know who will be viewing the ad ahead of time. The ad presented by the Abaxis company, showing the “VetScan” machine displays a sense of relaxation when viewing the ad. The contrast and clash of the yellow/black/red colors blend and flow very well and se ....

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