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Abercrombie and Fitch's Ads

Most ads that come from Abercrombie lately have basically been oversexed schlock, but they still seem to pull in customers to buy their $80 jeans. What is it about this store and their ad campaigns that make them so popular? I found one of A&F more ³conservative ....

Middle of Paper
.... in time. Itıs the illusion of that perfect moment in time lasting forever. Society has come to normalize the feature of smooth legs for women, more so than males. Theyıve almost switched gender roles. Look at his boots- they have fluffy tops on them. He is showing more skin than she is, which is unlike many modern ad campaigns where the female is the sex symbol. The female is almost covered from head-to-toe. What the couple (or lovers, or partners) could possibly do is almost switch clothing and still be considered acceptable in society. She carries more male qualities an ....

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