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Beginning of Paper
Broadcasting, Programming, and The Audience

Steiner's model on programming preferences and broadcasting choices tries to show how stations come to the conclusion of what programming to show. This model goes on the assumption that broadcasters will go after the largest audience possible. Going on the ....

Middle of Paper
.... can offer more than 1300 viewers. When the FCC offers a license to station C, things will definitely change in this market. Station C sees the biggest audience available is the sitcom market with 1200 viewers. But when station C takes that 1200 viewers from the soap audience which hold sitcoms as their first choice, station A and B will both drop to 700 viewers. They now have to make a decision. Both can find larger markets elsewhere. One station, and it does not matter which one, will switch to cop shows. For this hypothet ....

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