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Beginning of Paper
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Broadcasting, Programming, and The Audience
Steiner's model on programming preferences and broadcasting choices
tries to show how stations come to the conclusion of what programming to show.
This model goes on the assumption that broadcasters will go after the largest
audience possible.
Going ....
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Middle of Paper
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.... can
offer more than 1300 viewers.
When the FCC offers a license to station C, things will definitely
change in this market. Station C sees the biggest audience available is the
sitcom market with 1200 viewers.
But when station C takes that 1200 viewers from the soap audience which
hold sitcoms as their first choice, station A and B will both drop to 700
viewers. They now have to make a decision. Both can find larger markets
elsewhere.
One station, and it does not matter which one, will switch to cop shows.
For this hypothetica ....
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SUBJECTS
