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Beginning of Paper
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Analysis of Radio Station Mergers and Acquisitions
The radio industry is seeing rapid mergers and single companies buying many radio stations at one time. The trend now is for Communication companies to own several radio stations in a single market. As a result of these proposed mergers and acquisitions, the FCC has ....
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Middle of Paper
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.... have said that if this deal goes through, one company would control 64% of the local radio revenue and would also give two companies a whopping 99.6% of the market’s radio revenue. The FCC is concerned about competition and trying to help smaller radio stations stay alive. Officials want the industry to remain healthy and profitable for radio stations.
Radio stations may have a big problem competing with one another in the future with these recent mergers and acquisitions. While companies may own several stations in a single market, sales and marketing ....
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SUBJECTS
